Press Release

Four products won awards at WLA 2026, one of the world’s most prestigious liqueur competitions!

Thank you very much for your continued patronage of our products.

At the “World Liqueur Awards (WLA) 2026,” one of the world’s largest liqueur competitions held in the United Kingdom, four of our liqueurs were recognized for their quality and proudly received awards.

A Refined Taste Recognized by the World
The “World Liqueur Awards” is a prestigious competition in which numerous liqueurs from around the world are judged through blind tasting, with awards presented only to those that demonstrate outstanding harmony in taste, aroma, and finish.

We are pleased to introduce the award-winning lineup.

SILVER
■ Shiro Usagi Yuzu
A yuzu liqueur with a bright aroma and refreshing acidity, accented by a subtle bitterness.

■ Shiro Usagi Ume
A smooth and refreshing plum liqueur in which the rich flavor and acidity of ume are beautifully balanced.

BRONZE
■ Shiro Usagi 20th Century Pear
A pear liqueur with the juicy, elegant sweetness and rich aroma of Tottori Prefecture’s renowned “20th Century Pear,” offering a gentle and delicate taste.

■ Matsui Umeshu – Brandy Cask Blend –
Made with domestically grown ume based on Matsui Brandy. Using umeshu characterized by its elegant aroma and deep natural water from the famed Mt. Daisen, this exceptional liqueur is finished with a mellow and richly aromatic taste.

With Gratitude from All of Our Staff
The recognition of the “Shiro Usagi” series and “Matsui Umeshu” on such a global stage is a great encouragement to all of our staff.

We would like to express our heartfelt gratitude once again to everyone who continues to support us.

We will continue striving every day to bring out the full character of each ingredient and deliver “the perfect glass” that adds color to your everyday moments.

Please take this opportunity to enjoy these world-recognized flavors in the comfort of your home.

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