Matsui Shuzo Limited Partnership (located in Kurayoshi City, Tottori Prefecture) is pleased to announce that three of its products — “Matsui Umeshu Soda – Brandy Infused –,” “Daisen Sakura Highball,” and “Daisen Mizunara Highball” — have won Gold at the World Premix Awards 2026, an international RTD (*1) competition held in the United Kingdom.
In particular, “Matsui Umeshu Soda – Brandy Infused –” achieved the remarkable feat of winning Gold despite this being its very first entry in any competition.
In addition, “Daisen Sherry Cask Highball” and “Matsui Umeshu Soda – Whisky Infused –” also received Silver awards.
We firmly believe that the international recognition received by many of our entered products is proof that our pursuit of quality in RTD products has been acknowledged on a global standard.
(*1) RTD = Ready To Drink. This refers to beverages such as canned highballs and chuhai that can be enjoyed immediately after opening.
■Award-Winning Product Information
Gold Award-Winning Products
Matsui Umeshu Soda – Brandy Infused –
An exceptional product that offers the refreshing taste of plum together with the rich, lingering finish of brandy.
This marks its first award in a competition, proving its outstanding quality to the world.
Volume: 350ml
Matsui Highball “Daisen Sakura Highball”
A highball characterized by the elegant aroma derived from rare Sakura casks.
Volume: 350ml
Matsui Highball “Daisen Mizunara Highball”
An authentic canned highball that offers the oriental and deep aroma imparted by Japan’s unique Mizunara oak casks.
Volume: 350ml
Silver Award-Winning Products
Matsui Umeshu Soda – Whisky Infused –
Matsui Highball “Daisen Sherry Cask Highball”
■Authentic Taste Made More Accessible
Our highball and umeshu soda series was created with the desire to allow customers to easily enjoy, at home, the kind of quality served at an authentic bar.
Through repeated trial and error, we have carefully refined the blend to bring out the individuality of the base spirits to the fullest, while adjusting the carbonation level to achieve a refreshing mouthfeel.
■About the World Premix Awards (WPA)
The World Premix Awards is an international competition that selects the finest premixed beverages (RTD) from around the world.
Products are judged through a rigorous blind tasting process and evaluated from multiple perspectives, including flavor, balance, and consumer appeal.
In the rapidly growing RTD market, the awards serve as an important benchmark for recognizing quality and innovation.
Official website: https://www.worldpremixawards.com/
■About Kurayoshi Distillery
Kurayoshi Distillery is located in Kurayoshi City, Tottori Prefecture, and manufactures and sells whisky and other distilled spirits.
Guided by its corporate philosophy of “bringing happiness to people through the production of alcoholic beverages,” the company sells the “Matsui Whisky” brand in Japan and in more than 65 countries worldwide, with products named after local places such as “Kurayoshi,” “Tottori,” and “San-in.”
Rather than being satisfied with the present, we continue to anticipate distribution and sales trends 10, 20, and 30 years into the future, while creating new value for the world.
