～Matsui Highball Achieves Remarkable Feat of All Varieties Winning Awards! Tottori Whisky Recognized by the World～
Matsui Shuzo Limited Partnership’s (hereinafter referred to as Kurayoshi Distillery/located in Kurayoshi City, Tottori Prefecture) “Daisen Mizunara Highball” has achieved a remarkable feat by winning Gold at the world’s premier spirits competition “International Wine and Spirit Competition (IWSC) 2025” on its first entry, marking the first Gold award for a highball can.
【IWSC2025 Award Results】
☆Gold Award (95 points)
・Daisen Mizunara Highball
※Uses WWA2025 Gold award-winning whisky
☆Silver Awards
・Daisen Highball (93 points)
・Daisen Sakura Highball (92 points)
・San’in Highball (90 points)
All four varieties of highball cans entered received awards, resulting in a delightful outcome.
■Japan’s Highball Culture Recognized by the World
The Gold award for “Daisen Mizunara Highball” with a high score of 95 points represents the first-ever achievement for Matsui Highball in the RTD (Ready to Drink) category.
This award, praised by judges worldwide, can be said to be proof that Japan’s unique highball culture has been recognized at a world-class level.
■Appeal of Award-Winning Products
Daisen Mizunara Highball (Gold・95 points)
・Luxuriously uses WWA2025 Gold award-winning whisky
・Uses whisky aged in rare Mizunara oak barrels
・Profound oriental aromas reminiscent of agarwood and sandalwood harmonize exquisitely with carbonation
・Characterized by smooth mouthfeel and long finish
Daisen Highball (Silver・93 points)
・Uses red wine barrel-finished whisky
・Deep, rich aromas reminiscent of grapes
・Fruity, mellow flavors
・Elegant finish that never tires, perfect for daily enjoyment
Daisen Sakura Highball (Silver・92 points)
・Uses whisky aged in uniquely Japanese Sakura barrels
・Gorgeous, delicate aromas subtly spreading like cherry blossoms
・Gentle sweetness and pleasant finish
・Mellow, elegant mouthfeel with crisp drinking experience
San’in Highball (Silver・90 points)
・Characterized by smooth, light mouthfeel
・Well-balanced flavor that makes you want to drink multiple servings
・Refreshing highball that doesn’t interfere with meals
■About Winning All Varieties on First Attempt
Kurayoshi Distillery entered IWSC with highball cans for the first time, driven by the desire to bring “Japan’s highball culture to the world.”
“Honestly, we would have been happy if even one won an award,” but all four varieties receiving awards, and even achieving Gold, was a great surprise and tremendous encouragement for us.
This result was made possible by our years of accumulated whisky production technology and Tottori Prefecture’s rich natural environment.
■”MATSUI” Brand Spreading Worldwide
The “Matsui Whisky” brand is beloved in over 65 countries worldwide.
With this award, our highball cans are expected to attract international attention.
As “world-quality highball cans from Tottori,” we plan further expansion.
■Product Information
☆Gold Award Winner
Daisen Mizunara Highball
Suggested retail price: ¥220 excluding tax (¥242 including tax)
Volume: 350ml
Alcohol content: 8%
Official EC site: https://shop-matsuiwhisky.com/items/67c157acf0ab5a05c6de8fb9
☆Silver Award Winners
Work
Daisen Highball
Suggested retail price: ¥180 excluding tax (¥198 including tax)
Volume: 350ml
Alcohol content: 7%
Official EC site: https://shop-matsuiwhisky.com/items/6682451b23e19000276ddd3a
Daisen Sakura Highball
Suggested retail price: ¥220 excluding tax (¥242 including tax)
Volume: 350ml
Alcohol content: 8%
Official EC site: https://shop-matsuiwhisky.com/items/67c1581163cfc30570ae2753
San’in Highball
Suggested retail price: ¥170 excluding tax (¥187 including tax)
Volume: 350ml
Alcohol content: 7%
Official EC site: https://shop-matsuiwhisky.com/items/6669038a53ebeb002c7e91f4
■About IWSC
IWSC is the world’s premier wine and spirits competition established in 1969, boasting over 55 years of history.
It is evaluated through blind tasting by industry-leading judges from around the world, with strict standards of 95+ points for Gold and 90-94 points for Silver.
Particularly, high-score awards in the RTD (Ready to Drink) category are considered extremely difficult, attracting significant attention from the entire industry.
Official website: https://www.iwsc.net
■About Kurayoshi Distillery
Kurayoshi Distillery is located in Kurayoshi City, Tottori Prefecture, and manufactures and sells distilled spirits including whisky.
Under the management philosophy of “bringing happiness to people through alcohol production,” we sell our “Matsui Whisky” brand with product names inspired by local areas such as “Kurayoshi,” “Tottori,” and “San’in” not only domestically in Japan but also in over 65 countries worldwide.
Never satisfied with the status quo, we predict distribution and sales 10, 20, and 30 years ahead, continuously creating new value for the world.
■Company Information
Matsui Shuzo Limited Partnership Kurayoshi Distillery
〒682-0934 656-1 Kamifurukawa, Kurayoshi City, Tottori Prefecture
Official website: https://matsuiwhisky.com
■Product Inquiries
Matsui Shuzo Limited Partnership
Please contact us by phone (06-4309-6250) or email (info@matsui-shuzo.co.jp).
※We decline all sales inquiries
■Press Release Inquiries
Matsui Shuzo Limited Partnership Public Relations
Please contact us by email (pr@matsui-shuzo.co.jp).
※We decline all sales emails regarding SEO, marketing, systems, etc.
