We are delighted to announce that Matsui Gin, ‘The Hakuto Premium,’ produced by Matsui Shuzo An Unlimited Partnership (hereinafter referred to as Kurayoshi Distillery, located in Kurayoshi City, Tottori Prefecture), has been honored with the prestigious Gold Award at the World Gin Awards (WGA) 2024. This recognition comes from the world’s foremost gin competition held in the United Kingdom for its outstanding quality.
Furthermore, ‘Hakuto’ also received the Bronze Award. In a competition featuring over 900 renowned brands from 47 countries, the acknowledgment of both Matsui Gin products is a highly gratifying achievement.
■About World Gin Awards
The World Gin Awards (WGA), organized by ‘The World Drinks Awards’ in the United Kingdom, is a gin competition that selects the finest entries from over 900 brands submitted worldwide. Through tastings conducted by renowned journalists, bartenders, beverage writers, and other experts, exceptional brands are awarded ‘Gold,’ ‘Silver,’ ‘Bronze,’ or designated as ‘Country Winner’ based on their categories. From these, the ultimate ‘World’s Best’ is chosen.
This competition, which brings together celebrated brands from around the world, represents the pinnacle of excellence. For more information, you can visit the official World Gin Awards website at
https://www.worldginawards.com/ .
■Kurayoshi Distillery
Kurayoshi Distillery is located in Kurayoshi City, Tottori Prefecture, and is engaged in the production and sale of distilled spirits such as whisky. With the management philosophy of ‘bringing happiness to people through the production of alcohol,’ the company sells the ‘Matsui Whisky’ brand named after the local region, including ‘Kurayoshi,’ ‘Tottori,’ and ‘San-in,’ not only in Japan but also in more than 50 countries around the world.
Not satisfied with the current situation, the company continues to create new value for the world by predicting the distribution and sales 10, 20, and 30 years from now.
■Product information
The Hakuto Premium
Size: 700ml
ABV: 47％
With an emphasis on the Japanese pear, ‘Nashi’, this draws upon 9 botanicals and the addition of 5 premium botanicals evokes a richer scent.
Unique flavors that this provides differentiates itself from your ordinary gin. Please enjoy the spicy yet sweet and refreshing complex flavors.
The Hakuto
Size: 700ml
ABV: 40％
With an emphasis on the Japanese pear, “Nashi”, this special product of Tottori prefecture draws upon 9 botanicals: juniper berries, coriander seed, orange peel, yuzu peel, Japanese ginger, green tea, cherry blossom and black pepper.
The scent evokes refreshing citrus fruit combined with tasting notes of sweet pear, black pepper and spicy Japanese pepper.
Drink this straight or mix this in a cocktail of your choice.
