Press Release

“The San-in” has won a Gold medal at a world-renowned competition held in the UK!

Matsui Blended Whisky「The San-in」 from Matsui Shuzo An Unlimited Partnership (hereinafter referred to as Kurayoshi Distillery; located in Kurayoshi City, Tottori Prefecture) has been awarded a Gold medal at the International Spirits Challenge 2023 (hereinafter referred to as ISC) held in UK -the home town of whisky.
The Gold is given only to outstanding products selected from among thousands of entries from over 70 countries worldwide.

Not only Matsui Blended Whisky「The San-in」 but also many other products have been awarded at ISC this year.



1.The awarded products
2.About ISC
3.Kurayoshi Distillery
4.Product information


■ The awarded products

Matsui Blended Whisky「The San-in」

Matsui Pure Malt Whisky「The Kurayoshi」
Matsui Pure Malt Whisky「The Kurayoshi Sherry Cask」
Matsui Pure Malt Whisky「The Kurayoshi 8 Years」
Matsui Pure Malt Whisky「The Kurayoshi 12 Years」
Matsui Pure Malt Whisky「The Kurayoshi 18 Years」
Matsui Single Malt Whisky「The Matsui Sakura Cask」
Matsui Single Malt Whisky「The Matsui Mizunara Cask」
Matsui Blended Whisky「The Tottori」
Matsui Blended Whisky「The Tottori Ex-Bourbon Barrel」
Matsui Blended Whisky「The San-in Ex-Bourbon Barrel」


■About ISC

The International Spirits Challenge (ISC) is a prestigious worldwide liquor competition organized by the British specialist magazine “Drinks International.”
Each year, thousands of products from over 70 countries around the world are entered.

Blind tastings are conducted by renowned experts, and the categories include whiskey, gin, vodka, liqueur, and more.
Awards such as Double Gold, Gold, Silver, and Bronze are selected within each category.


■Kurayoshi Distillery

Kurayoshi Distillery is located in Kurayoshi City, Tottori Prefecture, and is engaged in the production and sale of distilled spirits such as whisky.
With the management philosophy of “bringing happiness to people through the production of alcohol,” the company sells the “Matsui Whisky” brand named after the local region, including “Kurayoshi,” “Tottori,” and “San-in,” not only in Japan but also in more than 50 countries around the world.

Not satisfied with the current situation, the company continues to create new value for the world by predicting the distribution and sales 10, 20, and 30 years from now.


■Product information
Matsui Blended Whisky「The San-in」

Size: 700ml
ABV: 40%
Raw Materials: malt, grain

Barrel ageing has infused San-in with a faint vanilla aroma and fruity notes of pear on the finish.
The fresh, underground water of Mt. Daisen delivers a smooth, mellow taste in this light and refreshing whisky.