Press Release

Matsui Whisky Shines Bright at the SFWSC 2024, Securing the Unprecedented Six-Year Consecutive Grand Gold Award

Matsui Whisky from Matsui Shuzo An Unlimited Partnership (hereinafter referred to as Kurayoshi Distillery, located in Kurayoshi City, Tottori Prefecture),
has achieved a remarkable feat by winning the Double Gold (highest award) for the sixth consecutive year at the San Francisco World Spirits Competition 2024 (SFWSC), one of the largest and top three global distilled spirits competitions.

Among over 5,000 entries from around the world, this year, Matsui Pure Malt Whisky ‘The Kurayoshi 18 Years’, Matsui Single Malt Whisky ‘The Matsui Sakura Cask’, and ‘The Matsui Sakura Single Cask 5 Years’ were awarded the Double Gold through rigorous judging.
‘The Kurayoshi 18 Years’ has secured the Double Gold for two consecutive years, marking a splendid achievement.

Being recognized as among the world’s finest products and receiving numerous accolades is truly an honor, and it further inspires us to strive for excellence.

We will continue our dedication to crafting products beloved worldwide and move forward with determination.

■About award-winning product
☆Double Gold
・Matsui Pure Malt Whisky「The Kurayoshi 18 Years」
・Matsui Single Malt Whisky「The Matsui Sakura Cask」
・Matsui Single Malt Whisky「The Matsui Sakura Single Cask 5 Years」

・Matsui Single Malt Whisky「The Matsui Mizunara Cask」
・Matsui Blended Whisky「The Tottori」
・Matsui Gin 「The Hakuto」

・Matsui Pure Malt Whisky「The Kurayoshi Sherry Cask」
・Matsui Pure Malt Whisky「The Kurayoshi 8 Years」
・Matsui Pure Malt Whisky「The Kurayoshi 12 Years」
・Matsui Single Malt Whisky「The Matsui The Peated Cask」
・Matsui Blended Whisky 「The San-in Ex-Bourbon Barrel」
・Matsui Blended Whisky「The Tottori Ex-Bourbon Barrel」
・Matsui Whisky「The Daisen Wine Cask」
・Matsui Brandy Umeshu
・Matsui Gin 「The Hakuto Premium」

・Matsui Pure Malt Whisky「The Kurayoshi」
・Matsui Blended Whisky「The San-in」
・Matsui Whisky Umeshu

■About SFWSC
The San Francisco World Spirits Competition(SFWSC), which began in 2000, is one of the most influential spirits competitions in the world.
During the judging process, blind tastings are conducted by a panel of judges including bartenders, restaurant chefs, beverage buyers, and drinks journalists, among others, with awards determined for each category.
Of these awards, the highest honor (Double Gold) is bestowed upon products that receive a unanimous top score from all judges.

Official website:

■Kurayoshi Distillery
Kurayoshi Distillery is located in Kurayoshi City, Tottori Prefecture, and is engaged in the production and sale of distilled spirits such as whisky. With the management philosophy of ‘bringing happiness to people through the production of alcohol,’ the company sells the ‘Matsui Whisky’ brand named after the local region, including ‘Kurayoshi,’ ‘Tottori,’ and ‘San-in,’ not only in Japan but also in more than 50 countries around the world.

Not satisfied with the current situation, the company continues to create new value for the world by predicting the distribution and sales 10, 20, and 30 years from now.

■Product information
☆Double Gold
●Matsui Single Malt Whisky「The Matsui Sakura Single Cask 5 Years」
Size: 700ml
ABV: 48%
Raw Materials: malt

●Matsui Pure Malt Whisky「The Kurayoshi 18 Years」Size: 700ml
ABV: 43%
Raw Materials: malt
The sweet taste of honey, the delicate and savory vanilla, the smoky and spicy multi-layered flavor and the deep rich fragrance of this aged whisky confirms its maturity. This finishes with a refreshing mint taste.

●Matsui Single Malt whisky「The Matsui Sakura Cask」
Size: 700ml
ABV: 43%
Raw Materials: malt
Barrel: Sakura Cask
Matured in rare sakura (cherry blossom) wood casks. While preserving the malt aroma and bitter undertones of the base spirit, a delicately sweet and fragrant cherry blossom scent gently unfolds, filling the palate.